Traditional Icelandic “Fast Food” (Not What You Think)
Iceland, a land of breathtaking landscapes, the Northern Lights, and geothermal wonders, is often associated with gourmet dining experiences featuring fresh seafood and locally sourced lamb. However, a surprising reality exists beyond the upscale restaurants and traditional fare: a vibrant and often overlooked fast food culture. Many travelers arrive with the assumption that Iceland equates to exclusively health-conscious cuisine and pricey restaurants, but this couldn’t be further from the truth. This article aims to navigate you through the unexpected world of Iceland’s fast food, revealing the quick, affordable, and delicious options that exist alongside the more celebrated culinary offerings. We’ll explore how global influences have intertwined with local traditions to create a unique landscape of convenient eats.
Let’s broaden our definition of “fast food” for a moment. Think beyond the golden arches and consider any food that’s quick, easily accessible, and satisfies immediate hunger. Iceland has several staples that fit this bill perfectly, offering a taste of local culture in a convenient format.
Pylsur: Iceland’s Beloved Hot Dog
No discussion of Icelandic fast food is complete without mentioning pylsur, the nation’s beloved hot dog. More than just a quick bite, pylsur is an integral part of Icelandic culture, consumed at all hours and on every occasion. Its history is interwoven with the country’s economic development, providing an affordable and accessible meal for generations.
The Icelandic pylsur is made primarily from lamb, pork, and beef, giving it a distinctive flavor. But it’s the toppings that truly elevate this simple snack to an iconic status. A classic pylsur order consists of raw white onion, crispy fried onion (known as “crunch”), sweet brown mustard (pylsusinnep), ketchup, and a creamy remoulade, a mayonnaise-based sauce with sweet relish. This combination of sweet, savory, and crunchy textures creates an unforgettable culinary experience.
For the quintessential pylsur experience, visit Bæjarins Beztu Pylsur (“The Best Hot Dogs in Town”), a renowned hot dog stand in Reykjavik. Having served Icelanders for decades, Bæjarins Beztu is a must-try for any visitor. Don’t be surprised to see a queue, even late at night. Order “eina með öllu” (one with everything) to experience the classic Icelandic pylsur in all its glory. Other locations serving great Pylsur can be found throughout Reykjavik and the rest of Iceland as well.
Skyr to Go: A Healthy Icelandic Option
While not technically “fast food” in the traditional sense, skyr deserves a mention as a readily available and incredibly popular quick option. Skyr is a traditional Icelandic dairy product, similar to yogurt but thicker and with a higher protein content. It’s a staple in Icelandic diets, known for its health benefits and versatility.
Walk into any grocery store or convenience shop in Iceland, and you’ll find a vast selection of skyr options. From plain and flavored to fruit-filled and granola-topped, there’s a skyr for every taste. It’s often marketed as a convenient and healthy snack, perfect for a quick breakfast, lunch, or afternoon boost. Many travelers appreciate skyr as a light and nutritious alternative to heavier meals, especially when exploring the country’s natural wonders.
Fish and Chips: Fresh from the Atlantic
Iceland, being an island nation, has a long and proud tradition of fishing. It should come as no surprise, then, that fish and chips is a popular and readily available fast food option. However, unlike the typical greasy fare you might find elsewhere, Icelandic fish and chips often emphasizes fresh, locally sourced fish, prepared with care.
You’ll find different styles of fish and chips throughout Iceland, from traditional battered cod to more innovative preparations using different types of fish or unique seasonings. Many restaurants boast about using fish caught that very day, ensuring the highest quality and freshness. Some notable fish and chips shops include those located near the harbor in Reykjavik, offering stunning views while you enjoy your meal. It’s a delicious and relatively affordable way to experience Iceland’s connection to the sea.
International Fast Food Chains in Iceland
Globalization has certainly left its mark on Iceland’s culinary landscape, with international fast food chains making their presence known, though not always in the way you might expect.
Burger Chains (e.g., McDonald’s absence)
Perhaps the most interesting aspect of the Icelandic burger scene is the absence of McDonald’s. The iconic fast-food chain operated in Iceland for several years but closed its doors in 2009 due to the economic crisis. The cost of importing ingredients, coupled with the relatively small market size, made it difficult for McDonald’s to remain profitable.
However, the departure of McDonald’s didn’t leave Iceland burgerless. Instead, local burger chains have emerged to fill the void, offering their own interpretations of the classic American fast food. These chains often use locally sourced ingredients and offer unique burger combinations that reflect Icelandic tastes. The prices are generally higher than what you would find at McDonald’s in other countries, reflecting the overall higher cost of living in Iceland. For example, Hamborgarabúllan is a popular option.
Pizza Chains
Pizza chains are a common sight in Iceland, offering a familiar and convenient fast food option. International chains like Domino’s and Pizza Hut have a presence, but local pizza restaurants also thrive. You’ll find the usual pizza toppings, but some places offer unique Icelandic variations. One might encounter reindeer topping or dried fish as options to truly taste what Iceland has to offer.
Other Chains (e.g., Subway, KFC)
Other international chains like Subway and KFC also operate in Iceland, catering to those seeking a quick and familiar meal. While the menus are generally similar to those in other countries, there may be some minor variations to cater to local preferences. Again, be prepared to pay a premium compared to prices in other countries.
Icelandic Fast Food Alternatives & Hidden Gems
Beyond the chains, Iceland offers a wealth of local businesses providing quicker, more affordable meals that often surpass the quality and flavor of traditional fast food.
Bakeries (Bakarí)
Icelandic bakeries, known as “bakarí,” are a treasure trove of delicious and affordable eats. You’ll find an array of freshly baked pastries, sandwiches, and soups, perfect for a quick breakfast, lunch, or afternoon snack. From traditional rye bread sandwiches to sweet pastries filled with cream and jam, bakeries offer a taste of Icelandic baking culture.
Some popular bakery chains include Brauð & Co. and Sandholt, but don’t hesitate to explore smaller, local bakeries for a truly authentic experience. They often offer daily specials and seasonal treats.
Grocery Stores
Grocery stores in Iceland provide a surprisingly good selection of prepared meals and snacks. You can find everything from pre-made sandwiches and salads to ready-to-eat soups and hot dishes. This is a particularly cost-effective option for budget travelers looking to save money on food. Bonus supermarket is an option to try.
Food Halls/Markets
Reykjavik’s food hall scene is booming, offering a diverse range of cuisines and quick-service options under one roof. These food halls are a great place to sample different Icelandic specialties and international flavors without committing to a full restaurant meal. Hlemmur Mathöll and Grandi Mathöll are two popular choices, each offering a unique atmosphere and a variety of food stalls. You can find everything from Icelandic lamb soup to Vietnamese pho, making it a great option for groups with diverse tastes.
Small Cafes & Delis
Many smaller cafes and delis offer quick and convenient options like soups, sandwiches, and salads. These are often made with fresh, local ingredients and offer a healthier alternative to traditional fast food. They’re a great place to grab a quick lunch or a light snack while exploring the city.
Price and Affordability Considerations
It’s no secret that Iceland is an expensive country, and this extends to the fast food scene. Prices are generally higher than what you would find in other countries, both for international chains and local alternatives.
To find affordable fast food options, consider exploring bakeries, grocery stores, and food halls. Prepared meals from grocery stores and sandwiches from bakeries are often the most budget-friendly choices. Comparing prices between international chains and local alternatives can also help you save money.
Conclusion
The Icelandic fast food scene is far more diverse and interesting than many visitors realize. From the iconic pylsur to the healthy skyr and the surprising absence of McDonald’s, Iceland offers a unique culinary landscape that reflects both its local traditions and its global connections. Iceland provides so much more than only expensive dining experiences.
So, venture beyond the fancy restaurants and embrace the quick, affordable, and delicious options available. Explore the bakeries, sample the pylsur, and discover the hidden gems of Iceland’s fast food scene. It’s a great way to experience Icelandic culture and save money while enjoying your trip to this stunning country. The fast food scene here is not just about quick bites but is a reflection of how the culture has adopted global trends while staying true to their Icelandic roots.
