Enterprise video market
The global enterprise video market is expected to grow at a significant compound annual growth rate during the forecast period (2024-2031). As globalization shrinks workplaces and personal networks, the need for effective communication systems has become more evident. Video interfaces are being considered by companies looking to improve efficient communication between worldwide workforces. Video interfaces are preferred because of their ability to increase productivity and reach more people.
Companies are using video solutions to improve internal and external communications with stakeholders, increase consumer engagement, and promote career development. For both internal and external operations, corporate video has emerged as a critical component of a company's content marketing strategy. Over the past five years, streaming media players have seen massive increases in the amount of content, as well as a sharp rise in inactive users. Corporate video conferencing is the most popular and influential sector in this market as it allows companies to broadcast, enable communication, train employees and contractors, and support collaboration on a consistent, efficient, and timely basis.
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Various educational institutions are increasingly using videos to enhance the learning process, for example, through visual recordings of courses and webinars. The ability of students to retain knowledge is significantly enhanced by the use of visual recordings. Therefore, schools, universities, and colleges have started creating multimedia information and offering it through video presentations. Moreover, due to the increasing penetration of smartphones and availability of the Internet, there has been a significant increase in the consumption and easy access of video content, which is positively impacting the use of video content for educational purposes. The widespread use of digital media in many business sectors has led to a growing preference among the audience for various streaming solutions and services, which has opened attractive prospects for market players.
Video solutions such as conferencing systems have made medical support more accessible. These solutions are available both on-premise and in the cloud, making them cost-effective for both healthcare organizations and patients.
The general shift and increasing healthcare IT spending towards telemedicine services is a key growth driver for the market. This is supported by increased efforts by national governments to improve their healthcare infrastructures. In 2018, Forbes predicted that telemedicine services accounted for approximately 65% of interactions with healthcare facilities.
LogMeIn Inc. and Dolby Laboratories launched a collaboration in June 2019 to promote the latest version of Dolby Laboratories' GoTo Room video conferencing software, which enables the presentation of virtual conference rooms based on Dolby hardware and LogMeIn's GoToMeeting software.
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Market coverage
Segment covered-
o By component
o By type
o By end-user industry
Competitive Landscape: Adobe Inc., Brightcove, Inc., Avaya, Inc., Vidyo, Inc., Vbrick Systems, Inc., Mediaplatform, Inc., Polycom, Inc., Cisco Systems, Inc., IBM Corporation, Microsoft Corporation, Kaltura Inc., and Ooyala, Inc. among others.
Key questions of the report
What is the market growth rate?
Which segment and region dominates the market in the base year?
Which segment and region are expected to witness the fastest market growth?
What impact has COVID-19 had on the market?
o Recovery schedule
o Deviation from pre-COVID forecast
o Most affected region and segment
Who is the market leader?
How do players deal with challenges to maintain growth?
Where is the investment opportunity?
Enterprise Video Market Report
By type
Video conferences
Video content management
Webcasting
By components
Hardware
software
By end-user industry
BFSI
retail
Healthcare
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