If you think you've seen a lot of stars get into the spirits business, you're not wrong. According to food and wine streaming network SOMM TV, there were fewer than 40 such celebrity-endorsed spirits brands in 2018. But by 2022, that number had grown to 350—an increase of nearly 800%.
The reason? Money, of course: Unite Hospitality found that customers pay an average of 73% more for a brand endorsed by celebrities – and it seems Kendall JennerThe decision to launch a tequila brand in 2021 is paying off.
The marketing experts QR Code Generator studied the Instagram followers of 150 celebrity-backed brands and the Google searches of American consumers, and Jenner's 818 Tequila topped the list. The analysts found that it generates more than 76,000 Google searches per month and more than 1.2 million Instagram followers.
If you follow Dwayne “T Rock“ Johnson You've probably seen him on Instagram slurping his bestseller Teremana tequilawhich took second place. There are an average of more than 107,000 searches per month for the material and Teremana has 780,000 followers on Instagram.
Third place could be a surprise: The former Vampire Diaries siblings Paul Wesley And Ian Somerhalder's Brother's Bond Bourbon Third place – it has the highest number of Insta followers of its competitors at 1.9 million and is searched more than 25,000 times a month.
George Clooney And Rande Gerber'S Casamigos Tequila finished fourth with 272,000 Instagram followers and an average of 133,975 searches per month in the US, while Ryan Reynolds“Aviation American Gin took fifth place.
The Dead Pool catchy ads of the star – and plenty of product placement in his and wife Blake Lively's films – resulted in 345,000 Insta followers and more than 26,000 monthly searches across the country.
The methodology and results have not been reviewed or endorsed by ABC News or The Walt Disney Company.
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